CEO & Artistic Director


Bookin’ Agency is a fashion and casting producer.
The first historical Bookin’ Agency headquarter was founded in 1996 in a small office in Milan city center.
Currently Bookin’ Agency boasts 3 offices in Italy (Milan, Rome, Turin) managed by the art director Vittorio Masciarelli, in collaboration with a team of professionals coming from different experiences in the fashion and communication sector.
Experience, reliability and passion are the distinctive elements of the entire staff, whose main objective is to guarantee the best result to the customer, at a competitive cost.

International companies of the level of L’oreal, Lancome, Maybelline New York, Garnier, Schwarzkopf, Kemon, Alterego, Isabel Benenato, Benetton, Septwolves, Golden Lady, are just a few examples of customers who have renewed their trust for years, together with On Hair by Cosmoprof and Shangai Fashion Week who see us as show directors.

We provide professional staff such as photographers, stylists, set designers, videomakers, sound designers, DJs, make-up artists, hair stylists.
We create trend reports, trend predictions, and concepts for photographic productions and events.

Bookin Agency, boasts a portfolio of hostesses and stewards, professional and non-professional models, as well as collaborating with the most important fashion agencies in Italy and abroad.

It’s with particular pride that in September 2015 Fashion Avenue Academy by Vittorio Masciarelli, professional training Academy for Make-Up Artists, has been born from a rib of Bookin Agency.

Some of our clients